Features - Email Blasts

Create new e-mail messages by re-using previous message content rather than composing from scratch
Create new e-mail messages from unlimited stored templates for consistent branding
Create new e-mail messages completely from scratch for composition in third-party software
Save uncompleted e-mail drafts indefinitely, at any stage in the creation process
Preview e-mail and send unlimited, fully functional test messages
Preview exact message to be delivered to any given supporter when using merge fields and conditional content
Message validation identifies potential red flags for spam filters
Preview HTML rendering in 50 different popular e-mail readers (Add-on service)
Launch e-mails instantly, or with to-the-minute advance scheduling
Security access restricting mail permission to only designated users
User-friendly interface
Full support includes e-mail and phone service, and automatic software updates
Complete documentation and user forum at www.salsacommons.org

E-mails combine both HTML and plain-text versions
Automatically delivers text e-mail to users who can't receive HTML
Optionally offer users HTML/plain text message preference
No subject line length limitations
Mobile device compatible messages
Embed Flash, streaming files, and other audio/video media in e-mail blasts
Customizable from name, from e-mail address, and reply-to e-mail address for each e-mail blast
Message personalization through mail merge of any user data, allowing messages like "Dear Jane, as a resident of Chicago, you might like to know ..."
Subject line personalization through mail merge
Customizable default values for mail merge content to constituents without matching fields
Message personalization through conditional content blocs delivered based on recipient data
Ability to merge historical donation information, including maximum, minimum, average, and most recent gift amounts
Ability to add percentile or specific dollar increments to historic gift amounts for personalized donation suggestions
Ability to publish personalized action urls allowing e-mail recipients to click a link and be delivered to a pre-filled form ready for one-click action
Ability to embed action forms directly in e-mails
Ability to publish select e-mail blasts automatically to a publicly viewable page of past newsletters

Sophisticated e-mail targeting based on any combination of user data, custom information, previous mail history, action/event/donation history, "super-activist" behavior, and more (See Supporter Management features)
List import and export access
Target randomized segments for A/B testing
Precise localized targeting, including by congressional district and by proximity to a specific zip code
Save frequently-used target queries for easy reuse, or build ad hoc queries
Ability to create and manage suppression lists, populated either manually or automatically
Message targeting across multiple lists and to subsets within a single list

100% permission-based messaging supports full CAN-SPAM compliance
E-mail subscription through action, event and donation forms
Optional double-opt-in signup process
Ability to manage subscriptions to multiple publications so that supporters can limit or expand email communication without having unsubscribe from all communications
All subscribers to any list managed in a single common database, with both automatic and manual deduplication tools governing entire database
Subscribe and unsubscribe through flexible pages built to handle a single list or combinations of multiple lists
Profile manager page allows supporters to log in and update their own e-mail communications preferences
Appropriate unsubscribe link (optionally handled as webform, profile manager, or one-click unsubscribe) delivered with every e-mail message
Administrative tools allow updating supporter e-mail subscription status and list membership individual and (through imports or ad hoc queries) en masse

Ability to send over 2.2 million messages per hour
No limit on or additional billing for number of messages created or count of e-mails sent, regardless of list size or service type
Servers white-listed with all major ISPs and third-party spamlisting services, and fully bonded with IronPort
We routinely work with service providers to ensure whitelisting and maintain delivery best practices
We use state-of-the-art commercial mail monitoring services to maintain continual view of system-wide mail performance, and solve potential delivery problems before they happen
Consistent 95%-plus inbox delivery
List hygiene features include automatic bounce processing, feedback loop processing, and abuse complaint processing
Automatically removes subscriptions for bad addresses and users who make spam complaints, without removing supporter data
Automatic soft-bounce counting, with optional ability to unsubscribe based on soft bounce counts

Open rate tracking for every individual message recipient (Can be optionally deactivated)
Click-through tracking for every individual message recipient and every link in the message (Can be optionally deactivated)
Conversion rate tracking for every Salsa signup, donation, event and action link in the message
Open rates by e-mail blast, and by arbitrary subset of blast recipients
Click-through rates by e-mail blast, and by arbitrary subset of blast recipients
For each specific link within a message, overall click-through count and list of users clicking that link
Conversion rates by message including donation counts and sums, action counts, event registration counts, and signups
Unsubscribe counts by message
Easy comparison of message performance over time, both for entire lists and for arbitrary list subsets
Easy comparison of A/B test results
Subscriber open, click-through and conversion information stored on the individual supporter record, and available for per-user review and for further list segmentation and message targeting
Email inbox to capture replies

Salsa Labs | Ingredients for Organizing