Features - Advocacy Campaigns

Administrative Interface

• Unlimited number of distinct action pages
• Handle a complex array of actions, tied to different campaigns
• Create new pages by copying previous content rather than composing from scratch
• Create new pages from scratch using unlimited stored templates for consistent branding
• WYSIWYG page customization
• Customizable footer
• Ability to request or require any standard or custom fields
• Ability to include e-mail opt-in and list preferences
• Handle a complex array of multiple actions, tied to different campaigns
• Classify actions by theme or issue using Salsa tags
• Automatically tag and group registrants for list management purposes
• E-mail and fax action alerts

Page Features

• Template-branded pages, including microsite branding or other design differentiated from your main site(s)
• Intuitive, compact layout
• Real-time dialogue with congressional webforms allows recipients to complete their representatives' contact forms without ever leaving the action page
• Salsa captures all activist and contact information
• Customizable redirect paths and web-based thank-you messages
• Pages support unlimited number of e-mail triggers for receipts, confirmation messages, automated follow-up, and internal alerts (See Email Triggers)
• One-click action, no password necessary
• Constituents can compose message from blank template or by modifying an organization-provided suggested message
• Rotate randomized suggested message subject lines and/or messages to minimize message duplication
• Ability to lock message subject line and/or message content against user editing

Advocacy Targeting

• Automatic ZIP+4 rendering from address entry, matched to constituent's federal and state representatives
• Transparent advocacy targeting shows constituents exactly who they're writing to, without ever leaving the action page
• Built-in data warehouse of all state senators and representatives
• Built-in data warehouse of all U.S. Senators and Representatives, and White House
• Actions tool automatically interfaces with federal officials' webforms in real time, on the action page -- giving constituent transparent confirmation of a successful contact tailor-made to the individual official's form
• Legislator database and web form parsings updated quarterly
• Additional form parsing for third-party targets or state-level webforms available (add-on service)
• Target a single legislator, custom sets of multiple legislators in multiple chambers, or an entire legislative body
• Exclude constituents from specific states or congressional districts from taking action, with custom message delivered to excluded constituents
• Deliver different messages to different subsets of targeted legislators, for "thank-and-spank" type campaigns -- where the message depends on how a legislator voted or whether s/he is a sponsor
• Adjust targeting at any time, adding and removing lawmakers from target pools or re-associating with different messages -- insuring lawmakers receive only the most timely and relevant constituent messages
• Add and re-use unlimited custom targets, individually or by custom target groupings
• Non-targeted petition-type actions available

Tracking

• Activist and action information automatically matched to your existing constituent records in the same database that manages all other Salsa functions
• Unlimited Salsa tracking tags per page
• Link-specific tags (augmenting the default) can be passed in the url
• Hands-free conversion tracking from all Salsa e-mails

Reporting

• All constituents taking action conveniently queryable for reporting and followup
• Extensive library of built-in reports
• Messages per legislator report, including formatted printable pdfs of all messages sent to any legislator
• Custom report generator allows precise reports for any user need (See Reports)

Learn More: Advocacy Campaign Overview | Letter to the Editor Campaign Overview | Letter to the Editor Campaign Features