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Events Step 6: Follow-up
Use the options in this tab to automate follow-up communication with a new event registrant.
Email auto-responses
Auto-responses are email messages sent automatically upon completion of a page. Including at least one Reply-type auto-response confirming event registration by email is highly recommended.
You can configure any number of Autoresponses, in any combination of new and existing Autoresponses, on each different event page.
- Add a new response creates a brand-new Autoresponse on the fly. (Images 1a-1c)
- Click "Add a new response".
- The new, not-yet-customized response appears in a shaded bar.
- Click the response itself to edit the response message settings and content.
- Set as a Reply Email (delivered immediately to the person who signed up), an Individual Email (delivered immediately to a designated third party), or a Timed Trigger (delivered after a set delay to the person who signed up).
- Enter a name and email address who should appear on the "From" line of the email when the recipient reads it, as well as the content of the message itself.
- Add an existing response selects an Autoresponse you have already configured. (Images 2a-2b)
- Click "Add an existing response".
- Search among all Autoresponses in your Salsa account.
- Click "Select" to associate your chosen Autoresponse with this page. (Note: the Autoresponse will still remain in use for any other pages for which it has been selected.)
- The selected response appears in a shaded bar.
- If desired, edit the Autoresponse content just as you would a new response (above). (Note: editing the Autoresponse content changes its content for every other page that uses the response. When in doubt, create a new response instead.)
Reminders
Reminders are a slightly different type of auto-response -- not sent immediately upon registration, but at a time that you, the event builder, choose.
- Create new or select existing Auto-responses to use as reminders, as described above. (Images 1a-1c)
- Set the Reminder Status menu to "Send Reminder".
- Specify how many hours before the event (defined as the event's start time, which Salsa interprets as U.S. Eastern time) you wish for the email to be sent.
- Tip: Enter an integer or a decimal for this value, but not a fraction. You could use a value like 1, 3, 12, or 24 to send the email out 1, 3, 12, or 24 hours before the event respectively; or, a value such as 2.5 to send a reminder two and one-half hours (150 minutes) before the event.
Waiting list auto-responses
This automated email notifies the (prospective) registrant that s/he was placed on the waiting list due to size limitations of the event. It is only used for an event that incorporates a wait-list, but is strongly encouraged for such events to avoid any potential miscommunication.
Configure a waiting list auto-response as per regular email auto-responses, above. (Images 1a-1c) When the event reaches capacity and begins allocating wait-list spots, the auto-responses defined here will be sent instead of (not in addition to) the email auto-responses.
Redirect path
This field allows you to specify the web address to which your registrant will be redirected after completing the event registration. This could be your website’s homepage, a donation page, a tell-a-friend page, or literally any other page on the web. You could even design a special landing page that tells the registrant to expect an email from your organization, or provides an event welcome package.
Use a full url -- e.g., http://www.salsacommons.org and not www.salsacommons.org
Image 1a: Select "Add a new response" ...

Image 1b: ... the new autoresponse appears in a shaded bar

Image 1c: Proceed to edit the autoresponse configuration

Image 2a: Select "Add an existing response" ...

Image 2b: Search for and select an auto-response
