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Events Step 6: Follow-up

Use the options in this tab to automate follow-up communication with a new event registrant.

Email auto-responses

Auto-responses are email messages sent automatically upon completion of a page. Including at least one Reply-type auto-response confirming event registration by email is highly recommended.

You can configure any number of Autoresponses, in any combination of new and existing Autoresponses, on each different event page.

1. Add a new response creates a brand-new Autoresponse on the fly. (Images 1a-1c)
   • Click "Add a new response".
   • The new, not-yet-customized response appears in a shaded bar.
   • Click the response itself to edit the response message settings and content.
   • Set as a Reply Email (delivered immediately to the person who signed up), an Individual Email (delivered immediately to a designated third party), or a Timed Trigger (delivered after a set delay to the person who signed up).
   • Enter a name and email address who should appear on the "From" line of the email when the recipient reads it, as well as the content of the message itself.
2. Add an existing response selects an Autoresponse you have already configured. (Images 2a-2b)
   • Click "Add an existing response".
   • Search among all Autoresponses in your Salsa account.
   • Click "Select" to associate your chosen Autoresponse with this page. (Note: the Autoresponse will still remain in use for any other pages for which it has been selected.)
   • The selected response appears in a shaded bar.
   • If desired, edit the Autoresponse content just as you would a new response (above). (Note: editing the Autoresponse content changes its content for every other page that uses the response. When in doubt, create a new response instead.)

Reminders

Reminders are a slightly different type of auto-response -- not sent immediately upon registration, but at a time that you, the event builder, choose.

• Create new or select existing Auto-responses to use as reminders, as described above. (Images 1a-1c)
• Set the Reminder Status menu to "Send Reminder".
• Specify how many hours before the event (defined as the event's start time, which Salsa interprets as U.S. Eastern time) you wish for the email to be sent.
  • Tip: Enter an integer or a decimal for this value, but not a fraction. You could use a value like 1, 3, 12, or 24 to send the email out 1, 3, 12, or 24 hours before the event respectively; or, a value such as 2.5 to send a reminder two and one-half hours (150 minutes) before the event.

Waiting list auto-responses

This automated email notifies the (prospective) registrant that s/he was placed on the waiting list due to size limitations of the event. It is only used for an event that incorporates a wait-list, but is strongly encouraged for such events to avoid any potential miscommunication.

Configure a waiting list auto-response as per regular email auto-responses, above. (Images 1a-1c) When the event reaches capacity and begins allocating wait-list spots, the auto-responses defined here will be sent instead of (not in addition to) the email auto-responses.

Redirect path

This field allows you to specify the web address to which your registrant will be redirected after completing the event registration. This could be your website’s homepage, a donation page, a tell-a-friend page, or literally any other page on the web. You could even design a special landing page that tells the registrant to expect an email from your organization, or provides an event welcome package.

Use a full url -- e.g., http://www.salsacommons.org and not www.salsacommons.org

Image 1a: Select "Add a new response" ...

Image 1b: ... the new autoresponse appears in a shaded bar

Image 1c: Proceed to edit the autoresponse configuration

Image 2a: Select "Add an existing response" ...

Image 2b: Search for and select an auto-response