This week both Gmail and Hotmail announced forthcoming changes in how they’ll handle email delivery.  While we won’t know the full impact of those changes until they launch (and you better believe we’ll be keeping an eye on them), we can share enough about what we do know  to get you thinking about how you engage your email lists.

It looks like the days of sending email with no “ask” are officially ending.

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I was lucky enough to speak at the Salsa Labs Community Conference with Anne Dougherty from Clean Water Action and Alan Rosenblatt from the Center for American Progress Action Fund. The title of the panel was "Ready, Set, Action! Translate Online Actions into Offline Results".

Each of us presented a very different perspective on this topic. I discussed the future of citizen engagement and how to get involved in bringing it to fruition. Alan presented his impressive social media strategy for creating offline results, and Anne presented ways to use Salsa to enhance the effectiveness of online campaigns.

Below is a brief overview of my presentation.

(continued below the fold ...)

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Welcome to the new and improved Salsa Weekly Update - your source for all things Salsa.

Whether you're a developer, a user, a partner or just curious - this all-encompassing update has lots of news you can use. So without further ado ...

Product News/Weekly Tip

Events

Wednesday's events release upgraded the page flow of our events system, and streamlined the events creation process. Bottom line: it's easier:

• to manage your events (attendee status can be updated in bulk, and events that don't require registration can now be created)
• for supporters to sign up (information is carried over better from screen to screen)
• and, for supporters to manage their own distributed events (navigation links added throughout)

(more ...)

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(From this week's Weekly Highlight email. Click here to sign up to receive it in your inbox every week!)

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

Ready to bump up the impact of your online actions?

Our friends (and Salsa partners) at New Signature have added an amazing tool to the Salsa Market: Click2Call Actions.

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“Make it easy for your supporters to use the power of their voice to advocate for change.  Connect your supporters directly to their legislators via phone - actions stored in Salsa.”

—Click2Call Jalapeno

With the advent of Salsa Market, third-party developers are creating evermore exciting ways of enhancing Salsa to extend your online organizing reach. We've already featured a couple of those tools in this space, like the Change.org "sponsored petition" tool. As the Market develops in the months ahead, you can expect to see plenty more. But we're pretty excited to see others picking up on this, too ... like this fantastic blog post from Josh Cohen about New Signature's Click2Call tool.

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(From this week's Weekly Highlight email. Click here to sign up to receive it in your inbox every week!)

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

We've recently released an upgrade to the indispensable Website Management feature unsubscribe pages.

They'll let your organization build intuitive unsubscribe pages that work with any list management strategy, and let people opt out of Salsa Groups, Tags, and/or Chapters.

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Is it everyone?

Okay, maybe not quite. (Yet.)

But this highlight video from the 2010 Salsa User Conference captures the vast range of users and uses for our favorite online organizing platform.

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